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By team · Marketing

Measure AI in marketing

Oximy connects AI activity to approved assets, published campaigns and their results, with production and review costs retained.

Talk to OximyHow Oximy works
JasperJasperWriterWriterCanva Magic StudioCanva Magic StudioMicrosoft 365 CopilotMicrosoft 365 CopilotHubSpotHubSpotSalesforceSalesforceFigma
One campaign

Follow the asset from brief to launch.

Use the released version to connect activity and cost to the campaign.

Marketing AI tools
JasperJasperEmail and page copy
Canva Magic StudioCanva Magic StudioDesign variants
WriterWriterBrief and body copy
Oximy
Campaign systems
HubSpotHubSpotCampaigns and sends
SalesforceSalesforceCampaign records
ApprovalsBrand and legal review
Completed workPublished campaign
Beyond one workflow

Answer the marketing questions behind an AI rollout.

Separate the production decision from the campaign decision.

Same campaign workflow, before and with AI
Before AIWith AI
Brief to publish8.2d5.1d
Approval rate44%39%
Revision rounds2.12.8
Cost per published asset$420$310

Did AI shorten production or add review?

Publishing sped up and each published asset cost less. A smaller share of the work passed approval and revision rounds rose, so improve the brief, constraints or review handoff before adding more generation.

Spring launch · asset family MKT-042
AI variants14
Approved5
Published4

How much of what AI makes actually ships?

Fourteen AI variants produced five approved assets and four that ran in the campaign. Count the published asset, because the other ten never reached a customer.

Launched assets, same 30-day window
Human-madeAI-made
Click-through rate3.6%3.8%
Landing-page conversion6.2%5.4%
Cost per launched asset$420$307

Did the AI-assisted asset perform?

AI-made assets cost a hundred and thirteen dollars less to launch and clicked slightly better, but they converted lower on the landing page. Do not label a human-made or AI-assisted asset the winner from production cost alone.

Campaign review
WorkflowWhat the record showsNextCopy for marketing emailCost per asset fell furthestExpandEmail asset reviewRevision rounds roseFixLanding-page copyHuman pages convert higherKeep

What should change next?

Each workflow leaves the review with one action and the reading it rests on. Expand where the cost per launched asset fell furthest, and fix the review that revision rounds are piling into.

Next step